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New Vibe Finding Its Rhythm (Folio:)
It's been about one year since Vibe magazine was relaunched by Uptown Media and private equity firm InterMedia Partners, which acquired the ailing music title in June 2009 after it was shut down by its former owner, the Wicks Group. As the October/November issue hit newsstands this week, the magazine is striking a balance between returning to its roots while expanding the brand across platforms. mediabistro.com: Before Vibe's reinvention, we spoke with Uptown Media Group's Leonard Burnett about his vision for the brand.
The Third Way to Media Success (Miller-McCune)
Those in "the media-academic complex" have tended to look at readers, viewers and visitors through two lenses that, at their margins, might be labeled "The Muse" and "The Marketplace." Researchers at Northwestern University have explored a "third way" that couples creative expertise with deep knowledge of audience experiences to build long-term reader and viewer loyalty amid a sea of media churn.
'Scrapers' Dig Deep for Data on Web (WSJ)
At 1 a.m. on May 7, Web site PatientsLikeMe.com noticed suspicious activity on its "Mood" discussion board. There, people exchange highly personal stories about their emotional disorders. A new member of the site, using sophisticated software, was "scraping," or copying, every single message off PatientsLikeMe's private online forums. PatientsLikeMe managed to block and identify the intruder: Nielsen Co., the privately held New York media-research firm.
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