FRIDAY PM: Sources are giving me these early North American grosses for Friday and estimated weekend and cume. Numbers which will be refined tonight and/or in the morning. Analysis coming:
1. Saw VII 3D�(Lionsgate) NEW [2,808 Theaters]
Friday�$11M, Estimated Weekend�$28M)
A scary Halloween to one and all. You know what frightens me?�More Saw�pics. This is supposed to be the final chapter of the�franchise that has made $763 million in global box office and $1+ billion in DVD sales. Just as the previous installment was supposed to be the last gasp. And so on. Granted 7 films in 7 years is unprecedented for a franchise, and the Guinness Book Of World Records presented a plaque at Comic-Con naming it the most successful horror series in history. But, please, let it die. This torture porn disgrace needs to end. Friday's anemic number includes�$1.7 million from Saw 3D's midnight screenings, which were Lionsgate's largest even though unimpressive. This $28M opening weekend estimate is underwhelming because of 3D's higher ticket prices. The predicted total�puts it behind installments #2-5 (#3 was the biggest with�$33.6M) but way ahead of last year's disappointment that got ambushed by Paranormal Activity and debuted to a mere $14M.�I heard that Saw 3D was tracking solidly, especially in the important categories: young male/young female and Hispanics, while gaining traction in the African-American market.�Produced in association with Twited Pictures for a�budget of under $20 million, Hollywood thought the pic could earn ... Read More »
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