EXCLUSIVE: (Video below) In an idea worthy of Don Draper himself, Paramount is debuting a special ?trailer-style? piece for their December�10�Oscar contender, The Fighter, that has been created specifically for tonight?s season finale of� Mad Men. This promotional gambit was first tried by Paramount on�last season?s Mad Men finale for their major 2009 contender, Up In The Air.�That's because Mad Men is a hot TV ticket, and usually an Emmy contender in its own right, and sure to draw a large contingent of movie awards voters. In fact, one of Mad Men?s consultants has been�Frank Pierson, former President of the Academy Of Motion Pictures Arts & Sciences.
The official reason for the spot, according to a Par spokesperson, is that the audience for the show is ?high end, smart, savvy ? the ultimate tastemakers ? and we think the show is an ideal place to showcase a special piece on the film?</em> starring�Mark Wahlberg, Christian Bale, Amy Adams, and Melissa Leo and�directed by David O. Russell. Deadline�has the online exclusive right here:
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