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After Building an Audience, Twitter Turns to Ads (NYT)
A telling sign of Twitter's newfound interest in pushing its advertising is that, although fewer than 20 of the company's 300 employees work on advertising, it's a jump from the one employee overseeing ads just three months ago. But many advertisers and executives say there are questions to be answered and experiments to be done before Twitter becomes a must-buy, if it ever does.
One in Five Journalists Lacks 'Essential' Multimedia Skills (Journalism.UK)
Discussing the results of a Poynter survey at the World Editors Forum, Howard Finberg, director of the Interactive Learning & News University, said that while journalists assessed that their own proficiency had significantly increased, more than one in five still do not feel they have the "essential" skills to go forward. A total of 62 percent of respondents said their multimedia skills were nonexistent or poor five years ago, whereas now this has dropped to 22 percent.
Watching a Misquote in Real Time (King Kaufman)
It's not every day you get to see a media outlet twist around a source's words, but KNTV, the Bay area's local NBC affiliate, served up an illustration of how easily media distortion happens. Reporter Laurence Scott interviewed 49ers linebacker Takeo Spikes as he walked off the field following San Francisco's 27-24 loss. Scott asked Spikes: "Is 0-5 insurmountable? Can you guys get back in this?" Now, that's no way to ask a question, and Spikes' answer illustrates why. "Absolutely not," he said. But which question was he answering?
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