Friday, November 19, 2010

Steuart Martens experiences reality-stardom's diminishing luster

Steuart Martens, 2010. (Dominic Bracco II/FTWP) Pity the seventh-generation reality star: Steuart Martens, a lifelong Washingtonian, is on a total hot streak in the final weeks of NBC's "The Apprentice" right now -- and you probably didn't have a clue, did you? Compare to the guy who won the first season of Donald Trump's reality competition before 28 million viewers in 2004: Bill Rancic now has his own reality show. Heck, the contestant fired midway through that same season spun off into perpetual fame as one-name-only Omarosa. Just as the first "Bachelorette" will be on magazine covers the rest of her life, the gal who didn't win the second "Survivor" now co-hosts "The View." Now Martens, 27, is on "The Apprentice," showing off his business acumen by, you know, bathing small dogs and posing for shirt ads -- the classic reality TV gauntlet -- except that these days only


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