Can social media really measure market demand?

When a company called Meltwater Group released an infographic predicting which Oscar nominees would take home prizes, it was quick to issue a caveat that it wasn’t really making a prediction at all. ?The most talked-about nominees are not necessarily going to be the ones who are named the winners by the Academy,? it told [...]

Crristina Aguilera Karina Smirnoff Jordan Bratman