Filed under: FeaturesThe television industry isn't exactly hurting these days, but the era of the super-sized, mega blockbuster program is all but over. That trend stems less from a lack of quality programming and more from an ever-increasing variety of it. It's hard to get everyone watching the same channel when a typical cable package these days comes with hundreds of options.
So where should television networks look to make up some of the loss in advertising profit? To an arena in which the mega blockbuster still exists: the world of video games. Recently, Activison Blizzard's newest release 'Call of Duty: Black Ops' made $360 million. In ONE day. That's a one-day record for any entertainment release in any genre. Think a few studio heads might have seen that number and then thoughtfully scratched their chins, wondering how they could get in on that action? Absolutely. Permalink | Email this | Linking Blogs | Comments
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