Monday, December 27, 2010

FEW HOLIDAY GIFTS: 'Little Fockers' Soft; 'True Grit' Surprise #2; 'Tron 3D' Only #3; 'Gulliver's Travels 3D' Bombs As Expected

SUNDAY AM DAY-AFTER-CHRISTMAS UPDATE: Here are�North American�box office estimates for Wednesday, Thursday, Friday, and Saturday for the 5-day holiday weekend.�Christmas Eve always means very soft�moviegoing while Christmas Day gets going late in the day. An East Coast blizzard should hurt Sunday's moviegoing overall. Fox's not-very-anticipated Gulliver's Travels starring Jack Black opened Saturday in 2,546 theaters and did the expected poor business, showing that 3D higher ticket prices are no help for bad buzz. The Weinstein Co's Oscar-touted The King's Speech widened to 700 runs after platforming�4 weeks and finished in 11th place.�Interesting to note that, one week after opening and already Jim Brooks' How Do You Know bomb for Sony has fallen out of the Top 10 (below) despite a top cast.
1.�Little Fockers (Universal) NEW�[3,536 Theaters]
Wednesday $7.2M, Thursday $7.1M, Friday $5M, Saturday $14.5M
3-Day Weekend $34M, Cume $48.3M
This was supposed to be the big get-out-the-audience Christmas weekend family comedy, and exit polling showed the audience was 57%/43% female vs. male, and 53%/47% under vs over age 30. Granted, the Christmas Day total was almost 3 times Christmas Eve. But these are Universal's own less-than-encouraging numbers as well as 3-day weekend and 5-day holiday cumes�for this third in the Meet The Parents/Meet The Fockers franchise starring Robert de Niro and Ben Stiller, with the Friday and Saturday estimates for Little Fockers only about 75% of the take for the same exact play period ... Read More »

Nicole Richie

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